Contrary to popular belief, Samsung leads India's smartphone sales via easy monthly installments, outpacing even Apple. Vivo and Oppo also show strong performance in this growing financing market. As component costs rise, pushing up device prices, financing is becoming crucial for consumers, especially in smaller cities. Brands with robust offline networks are leveraging this trend effectively.
Contrary to popular belief, Samsung leads India's smartphone sales via easy monthly installments, outpacing even Apple. Vivo and Oppo also show strong performance in this growing financing market. As component costs rise, pushing up device prices, financing is becoming crucial for consumers, especially in smaller cities. Brands with robust offline networks are leveraging this trend effectively.